The biggest barrier to running a successful solo firm isn’t skills or clients - it’s the way you think about work.
After years in corporate, your brain is wired for employee thinking: wait for assignments, seek approval, measure success by hours logged. Owner thinking is the opposite.
The Three Shifts
1. From Time-Seller to Value-Creator
Employees trade time for money. Owners create value and capture a portion of it. This distinction changes everything about how you price, how you scope, and how you communicate.
2. From Approval-Seeker to Decision-Maker
Nobody is going to tell you what to do on Monday morning. That freedom is exhilarating - and terrifying. The professionals who thrive are the ones who learn to trust their own judgment.
3. From Specialist to Strategist
In a firm of one, you’re not just the practitioner. You’re also sales, marketing, operations, and finance. You don’t need to be great at all of these. But you need to be competent enough to run them.